Bachelor of Tourism and Hospitality Management (BTHM)
Lordland University
Program Overview
The Bachelor of Hospitality Management (BHM) at Lordland University is an internationally oriented, industry-driven undergraduate program designed to develop future leaders in the global hospitality and tourism sector. This 4-year degree integrates operational training, business acumen, customer service excellence, and leadership development.
Students gain hands-on experience and academic knowledge in areas such as hotel and resort management, food and beverage operations, event planning, tourism business strategy, and digital transformation in hospitality. The program emphasizes innovation, entrepreneurship, and multicultural competence.
Program Objectives
- Understand the structure and dynamics of the hospitality and tourism industry.
- Apply business principles in marketing, finance, human resources, and operations within hospitality contexts.
- Deliver outstanding guest experiences with a focus on service excellence and customer relations.
- Design and manage sustainable tourism and hospitality services.
- Analyze and implement strategies for digital innovation and global competitiveness.
- Demonstrate effective leadership, ethical decision-making, and cross-cultural communication.
Curriculum Structure
Duration: 4 Years (8 Semesters) | Total Credits: 129 Credit Hours
General Education Courses (24 Credits)
| Course Code | Course Title | Credits |
|---|---|---|
| LNG 171 | English Composition I | 3 |
| LNG 172 | English Composition II | 3 |
| GED 190 | Principles of Management | 3 |
| GED 198 | Business Ethics | 3 |
| GED 196 | Communication & Public Speaking | 3 |
| MTH 110 | Business Mathematics | 3 |
| ENT 141 | Fundamentals of Innovation & Entrepreneurship | 3 |
| GED 199 | Introduction to Global Society & Culture | 3 |
Core Hospitality Courses (69 Credits)
| Course Code | Course Title | Credits |
|---|---|---|
| HOS 101 | Introduction to Hospitality & Tourism | 3 |
| HOS 110 | Front Office Operations | 3 |
| HOS 112 | Food & Beverage Service Management | 3 |
| HOS 120 | Housekeeping Operations | 3 |
| HOS 201 | Hospitality Accounting & Finance | 3 |
| HOS 205 | Principles of Marketing in Hospitality | 3 |
| HOS 210 | Rooms Division Management | 3 |
| HOS 220 | Food Production & Kitchen Management | 3 |
| HOS 225 | Hospitality Law | 3 |
| HOS 230 | Event Planning & Management | 3 |
| HOS 240 | Hospitality Technology Systems | 3 |
| HOS 250 | Sustainable Tourism & Eco-Hospitality | 3 |
| HOS 260 | Human Resource Management in Hospitality | 3 |
| HOS 301 | Resort and Hotel Management | 3 |
| HOS 310 | Customer Relationship Management | 3 |
| HOS 320 | Strategic Management in Hospitality | 3 |
| HOS 330 | Hospitality Sales & Revenue Management | 3 |
| HOS 400 | Internship / Industrial Training | 6 |
Specialization & Elective Courses (36 Credits)
| Course Code | Elective Course Title | Credits |
|---|---|---|
| HOS 421 | Cruise Line & Airline Hospitality | 3 |
| HOS 422 | Luxury Brand Management | 3 |
| HOS 423 | Destination Management | 3 |
| HOS 424 | Digital Marketing for Hospitality | 3 |
| HOS 425 | Hospitality Innovation & Startups | 3 |
| HOS 426 | Beverage & Bar Management | 3 |
| HOS 427 | Culinary Arts & Menu Planning | 3 |
| HOS 428 | Wellness Tourism & Spa Management | 3 |
| HOS 429 | Cross-Cultural Service Management | 3 |
| HOS 430 | Hospitality Entrepreneurship | 3 |
| HOS 431 | Real Estate & Asset Management in Hospitality | 3 |
| HOS 432 | Travel Agency & Tour Operations | 3 |
Program Highlights
- International Curriculum with global standards and multicultural perspectives
- Hands-on Training in hotels, restaurants, and tourism operations
- Industry Internship for real-world experience
- Leadership & Innovation Focus for entrepreneurial development
- Dubai Advantage – Study in a global tourism and hospitality hub
- Digital & Sustainable Skills – AI, CRM tools, green hospitality
Career Opportunities
- Hotel/Resort Manager
- Event & Conference Planner
- Guest Relations Manager
- F&B Manager
- Tourism Consultant
- Cruise Line Executive
- Travel Agency Director
- Hospitality Entrepreneur
- Revenue & Sales Manager
- Digital Hospitality Specialist